Building the Digital Core of Insurance: Combining Product Strategy, Core Suite Platforms, and AI Solutions
DOI:
https://doi.org/10.22399/ijcesen.4171Keywords:
digital transformation, insurance technology, core platforms, artificial intelligence, product strategy, cloud computingAbstract
The insurance industry is undergoing unprecedented digital transformation, driven by evolving customer expectations, regulatory pressures, and competitive dynamics. This research examines the strategic integration of product development methodologies, core suite platforms, and artificial intelligence solutions to construct a comprehensive digital infrastructure for modern insurance operations. Through analysis of market data, vendor performance metrics, and implementation case studies from 2024-2025, this study reveals that successful digital transformation initiatives can achieve operational cost reductions of up to 48%, processing time improvements exceeding 80%, and revenue enhancements of 25% within five years of implementation. The convergence of cloud-native core platforms, AI-driven automation, and customer-centric product strategies represents a fundamental shift from legacy operational models toward agile, data-driven insurance ecosystems. Current market analysis indicates that while 87% of insurers plan AI adoption by 2024, only 7% have successfully implemented these technologies at scale, highlighting significant opportunities for competitive differentiation through comprehensive digital core architectures.
References
Bhattacharya, S., Castignani, G., Masello, L., & Sheehan, B. (2025). Ai revolution in insurance: Bridging research and reality. Frontiers in Artificial Intelligence, 8, Article 1568266. https://doi.org/10.3389/frai.2025.1568266
David-West, O., Iheanachor, N., & Kelikume, I. (2018). A resource-based view of digital financial services (dfs): An exploratory study of nigerian providers. Journal of Business Research, 88, 513-526. https://doi.org/10.1016/j.jbusres.2018.01.034
Desikan, J., & Devi, A. J. (2021). Digital transformation in Indian insurance industry – a case study. International Journal of Case Studies in Business, IT, and Education, 5(2), 184-196. https://doi.org/10.47992/IJCSBE.2581.6942.0128
Eckert, C., & Osterrieder, K. (2020). How digitalization affects insurance companies: Overview and use cases of digital technologies. Zeitschrift Für Die Gesamte Versicherungswissenschaft, 109(5), 333-360. https://doi.org/10.1007/s12297-020-00475-9
Eckert, C., Eckert, J., & Zitzmann, A. (2021). The status quo of digital transformation in insurance sales: An empirical analysis of the german insurance industry. Zeitschrift Für Die Gesamte Versicherungswissenschaft, 110, 133-155. https://doi.org/10.1007/s12297-021-00507-y
Elgargouh, Y., Chbihi Louhdi, M. R., Zemmouri, E. M., & Behja, H. (2024). Knowledge management for improved digital transformation in insurance companies: Systematic review and perspectives. Informatics, 11(3), Article 60. https://doi.org/10.3390/informatics11030060
Gupta, S., Ghardallou, W., Pandey, D. K., & Sahu, G. P. (2022). Artificial intelligence adoption in the insurance industry: Evidence using the technology–organisation–environment framework. Research in International Business and Finance, 63, Article 101757. https://doi.org/10.1016/j.ribaf.2022.101757 Eling, M., Nuessle, D., & Staubli, J. (2022). The impact of artificial intelligence along the insurance value chain and on the insurability of risks. The Geneva Papers on Risk and Insurance - Issues and Practice, 47(2), 205-241. https://doi.org/10.1057/s41288-020-00201-7
Hess, T., Matt, C., Benlian, A., & Wiesböck, F. (2020). Options for formulating a digital transformation strategy. In C. Matt, T. Hess, & A. Benlian (Eds.), Digital transformation strategies (pp. 123–145). Routledge. https://doi.org/10.4324/9780429286797-7
Holland, C. P. (2022). Artificial intelligence (AI) and digital transformation in the insurance market: A case study analysis of BGL group. In Proceedings of the 55th Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.553
Hu, Y., Che, D., Wu, F., & Chang, X. (2023). Corporate maturity mismatch and enterprise digital transformation: Evidence from china. Finance Research Letters, 53, Article 103677. https://doi.org/10.1016/j.frl.2023.103677
Iheanachor, N., & Umukoro, I. (2022). Partnerships in digital financial services: An exploratory study of providers in an emerging market. Journal of Business Research, 152, 425-435. https://doi.org/10.1016/j.jbusres.2022.08.010
Krefting, J., Sen, P., David-Rus, D., Güldener, U., Hawe, J. S., Cassese, S., & Xhepa, E. (2023). Use of big data from health insurance for assessment of cardiovascular outcomes: A structured review. Frontiers in Artificial Intelligence, 6, Article 1155404. https://doi.org/10.3389/frai.2023.1155404
Kumar, P., Taneja, S., & Mukul. (2023). Digital transformation of the insurance industry – a case of the Indian insurance sector. In S. Taneja, P. Kumar, S. Sood, S. Sindhwani, & S. Handa (Eds.), Blockchain technology in corporate governance: Transforming business and industries (ch. 6). Wiley. https://doi.org/10.1002/9781394167944.ch6
Lee, C.-C., Lou, R., & Wang, F. (2023). Digital financial inclusion and poverty alleviation: Evidence from the sustainable development of china. Economic Analysis and Policy, 77, 418-434. https://doi.org/10.1016/j.eap.2022.12.004
Liu, G., & Wang, S. (2023). Digital transformation and trade credit provision: Evidence from china. Research in International Business and Finance, 64, Article 101805. https://doi.org/10.1016/j.ribaf.2022.101805
Liu, M., Yang, H., & Zheng, S. (2024). Index construction and application of digital transformation in the insurance industry: Evidence from china. PLOS ONE, 19(1), Article e0296893. https://doi.org/10.1371/journal.pone.0296893
Merello, P., Barberá, A., & De la Poza, E. (2022). Is the sustainability profile of fintech companies a key driver of their value? Technological Forecasting and Social Change, 174, Article 121290. https://doi.org/10.1016/j.techfore.2021.121290
Pisoni, G. (2021). Going digital: Case study of an Italian insurance company. Journal of Business Strategy, 42(2), 106-115. https://doi.org/10.1108/JBS-11-2019-0225
Sá, J. O., Kaldeich, C., & Silva, M. J. (2024). Digital transformation: A case study in the context of insurance companies. Procedia Computer Science, 239, 1165-1172. https://doi.org/10.1016/j.procs.2024.06.283
Sebastian, I. M., Ross, J. W., Beath, C., Mocker, M., Moloney, K., & Fonstad, N. (2020). How big old companies navigate digital transformation. In C. Matt, T. Hess, & A. Benlian (Eds.), Digital transformation strategies (pp. 98–122). Routledge. https://doi.org/10.4324/9780429286797-6
Trinh, G., Nguyen, N., & Singh, S. (2024). Redefining insurance through technology: Achievements and future challenges in the insurtech era. Research in International Business and Finance, 70, Article 102316. https://doi.org/10.1016/j.ribaf.2024.102316
Vugec, D. S., Stjepić, A. M., & Vidović, D. I. (2018). The role of business process management in driving digital transformation: Insurance company case study. International Journal of Innovation and Economic Development, 4(1), 19-30. https://doi.org/10.5281/zenodo.1474579
Zarifis, A., Holland, C. P., & Milne, A. (2019). Evaluating the impact of ai on insurance companies: The four emerging ai- and data-driven business models. Emerald Open Research, 1, Article 15. https://doi.org/10.35241/emeraldopenres.13549.1
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 International Journal of Computational and Experimental Science and Engineering

This work is licensed under a Creative Commons Attribution 4.0 International License.