Growth Strategy Formulation through Intelligent Analytics: A Machine Learning Approach
DOI:
https://doi.org/10.22399/ijcesen.5021Keywords:
Intelligent analytics, Machine learning, Growth strategy formulation, Strategic decision-making, Predictive modeling, Business growthAbstract
Formulating effective growth strategies has become increasingly challenging in data-intensive and highly dynamic business environments. Traditional strategy frameworks often rely on static indicators and managerial intuition, limiting their ability to capture complex, nonlinear relationships among growth drivers. This study proposes an intelligent analytics–based framework that integrates machine learning techniques to support evidence-driven growth strategy formulation. Multi-source organizational and market data were analyzed using supervised, unsupervised, and ensemble learning models to predict growth outcomes, identify high-impact strategic drivers, and uncover heterogeneous growth pathways. The results demonstrate that customer engagement, marketing efficiency, and product portfolio diversity exert a disproportionate influence on growth, while coordinated investments across key drivers generate synergistic effects. Scenario-based simulations further show that balanced, optimized strategies outperform isolated interventions. By translating complex analytical outputs into interpretable strategic insights, the proposed approach bridges the gap between advanced analytics and practical strategic decision-making. The study contributes a scalable and adaptive framework for organizations seeking to design resilient, data-driven growth strategies in uncertain and competitive environments.
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