The Impact of Online Marketing Strategies on International Tourist Arrivals in Malaysia

Abstract

Creative web marketing, travel habits are changing everywhere these days. Malaysia is a well-known tourist destination because to its beautiful landscape, rich culture, and busy travel industry; this article tries to find how different online marketing strategies influence visitor count. To compete with other well-known travel destinations worldwide, Malaysia is concentrating more its online presence, content strategy, and digital marketing to attract and keep tourists from all across the world. Among these techniques include working with influential people, actively on social media, applying search engine marketing (SEM), and website optimization. Industry journals, passengers, and digital campaign performance can be collected from official tourism reports and online marketing platforms internet traffic logs, social media analytics, and tourist statistics both types of data provide insights from various sides. This was a mixed-methods analysis. The results clearly show a correlation between focused online marketing and the rise in international visitors over the past 10 years. Young individuals who feel familiar with technology are more accessible to social media and influencer marketing operations, according to important studies. Especially for guests from China, Europe, and neighbouring Asian countries, this is rather relevant. Among the primary issues the study highlights are inconsistent brand message, inadequate usage of customized content created for specific customer needs, and digital channel saturation. The country is already rather much dependent on digital technology. This paper clarifies for marketers and tourist authorities how digital technology has altered travel trends all across the world. Malaysia may increase its competitiveness in the competitive field of international travel by enhancing and expanding its digital outreach projects.